Introducing Trove: Revolutionizing the eBay Experience for Gen Z

Our entry into the prestigious D&AD Competition, Trove, redefines the eBay experience for the digital-savvy Gen Z demographic. Tasked with the eBay brief, we envisioned Trove as a dynamic digital platform designed to captivate and engage younger users in a whole new way.

Trove boasts a vibrant and energetic color scheme that speaks directly to the Gen Z audience. With its bold hues and eye-catching design elements, Trove stands out in a crowded digital landscape, inviting users to explore its innovative features. At the heart of Trove's appeal are its short video listings, which provide a fresh and dynamic way to showcase products. Gone are the static images of traditional listings; instead, users are treated to lively video snippets that bring products to life in seconds.

But Trove is more than just a marketplace; it's a personalized experience tailored to the individual tastes and preferences of each user. With its fun sketches and scrapbook-inspired design, Trove feels like a digital treasure trove waiting to be discovered.

In addition to its cutting-edge design and functionality, Trove also boasts a robust online campaign aimed at reaching Gen Z where they spend their time: social media. From eye-catching ads on platforms like Instagram to engaging posts and stories, Trove's online presence is as dynamic and engaging as the platform itself.